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Know Your Target Audience

Important Steps to Improving Organic Search Engine Placement for Real Estate Agents

This is part two in the series designed to help improve the overall positioning of your real estate website to achieve optimal organic rankings on the top search engines.

Know your target audience. Before you apply any of the tips below, do some research and find out what are the most likely key words and phrases your target audience will be searching for. If you would rather have someone else do it for you, then call 888-692.7249 or visit AgentAdvertise.com. In most cases, the key words or phrases won't be your site name, but will be something related to the solution to a specific problem or the answer to a specific question. Knowing the question that will be asked is half the battle. Do you want to attract buyers or sellers or both?

Better Search Engine Rankings

Important Steps to Improving Organic Search Engine Placement for Real Estate Agents

This is part one in a series designed to help improve the overall positioning of your real estate website to achieve optimal organic rankings on the top search engines.

Most recent studies indicate more than 80% of new visitors to a real estate website get there as a result of a search engine query. If this study is to be believed, it certainly suggests that working to get high rankings in the search engines might be the most effective thing you can do to bring traffic to your site.

The subsequent web design tips will help you get started in optimizing your real estate website search engine placement.

Design your real estate site for specific search engines. There are hundreds of different search engines, but for best results you should design your site to take full advantage of the search criteria of the big three - Yahoo, Google and MSN. If you succeed in getting high rankings in these three, you won't need to worry about the other search engines. Knowing how these search engines rank sites (as well as why they will penalize a site) is important. The rules change often, but the tips below are the most current and have been in place since the beginning.

Blog Services

Invotus Blog Services web technology helps increase your natural listing position on the search engines by establishing your Internet presence with regular, fresh, and Powerful Custom Content™. We'll create a blog website for you, and post custom content to your site every week. We're experts in search optimized content, and have built powerful tools into Invotus that allow us to create and post custom content to your site on a regular schedule. The search engines will love your site, and your organic search engine optimization (organic SEO) will begin to grow as we continue to deliver custom content.

Optimization

Our search engine optimization experts understand how the search engines work. We know where your site needs to show up, and we know how to make it show up in the search results. We analyze what your competitors are doing to market their businesses online and create a marketing strategy to achieve your goals.

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Internet Marketing

Our search marketing starts with in-depth research into your competition. We conduct extensive keyword research and work with you to identify the exact keywords and phrases that will yield the maximum conversion rate on your site, and then we target those keywords and phrases in our marketing effort.

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Invotus accepts projects of all sizes, from small to medium sized businesses, to individuals. We give each one, regardless of size, the full support of our staff and our resources. We follow every reasonable idea, hire the best available experts, and utilize the most current and innovative technology to give you the edge over your competition.