<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title><![CDATA[SEO - Web Design - Invotus.com]]></title><description><![CDATA[Articles]]></description><link>http://www.invotus.com/</link><copyright><![CDATA[Copyright SEO - Web Design - Invotus.com]]></copyright><generator>sNews CMS</generator><item><title><![CDATA[Know Your Target Audience]]></title><description><![CDATA[    Important Steps to Improving Organic Search Engine Placement for Real Estate Agents    
  This is part two in the series designed to help improve the overall positioning of your real estate website to achieve optimal organic rankings on the top search engines.  
    Know your target audience  . Before you apply any of the tips below, do some research and find out what are the most likely key words and phrases your target audience will be searching for. If you would rather have someone else do it for you, then call 888-692.7249 or visit   AgentAdvertise.com  . In most cases, the key words or phrases won't be your site name, but will be something related to the solution to a specific problem or the answer to a specific question. Knowing the question that will be asked is half the battle. Do you want to attract buyers or sellers or both?  ]]></description><pubDate>Tue, 15 Jan 2008 11:23:00 +0000</pubDate><link>http://www.invotus.com/internet-marketing/know-your-target-audience/</link><guid>http://www.invotus.com/internet-marketing/know-your-target-audience/</guid></item><item><title><![CDATA[Better Search Engine Rankings]]></title><description><![CDATA[    Important Steps to Improving Organic Search Engine Placement for Real Estate Agents      This is part one in a series designed to help improve the overall positioning of your real estate website to achieve optimal organic rankings on the top search engines.    Most recent studies indicate more than 80% of new visitors to a real estate website get there as a result of a search engine query. If this study is to be believed, it certainly suggests that working to get high rankings in the search engines might be the most effective thing you can do to bring traffic to your site.  
  
The subsequent web design tips will help you get started in optimizing your real estate website search engine placement.  
  
  Design your real estate site for specific search engines  . There are hundreds of different search engines, but for best results you should design your site to take full advantage of the search criteria of the big three - Yahoo, Google and MSN. If you succeed in getting high rankings in these three, you won't need to worry about the other search engines. Knowing how these search engines rank sites (as well as why they will penalize a site) is important. The rules change often, but the tips below are the most current and have been in place since the beginning.  ]]></description><pubDate>Thu, 10 Jan 2008 22:48:00 +0000</pubDate><link>http://www.invotus.com/internet-marketing/better-search-engine-rankings/</link><guid>http://www.invotus.com/internet-marketing/better-search-engine-rankings/</guid></item></channel></rss>